Since 2009 the Hong Kong-based full service agency Boss Digital has been delivering tangible results in all areas of digital marketing. Their approach is flexible, individual and committed to boosting your brand, performance and revenue. They will maximise your web presence and sales by identifying the tools needed to attract and retain customers,and help convert them to purchasers of your product or service.
Boss Digital’s team will increase website traffic, build brand awareness and target leads for new business to increase sales for all their clients. The agency comprises an experienced and enthusiastic team of web designers, developers and ADMA certified digital marketing strategists with a proven track record in devising and implementing effective digital strategies.
The range of services provides every client with an individual strategy designed especially for their business. Boss Digital can put together a full ‘end to end’ package to take you all the way from ideas to results, or can suggest mix and match options to focus on particular areas. They look at the whole picture, taking into account conversion and traffic analysis, user experience, CRM, tracking and analytics, SEO, social media, email and affiliate marketing. Whether you need web design and development, online or email marketing, media buying and planning, banner advertising, search engine marketing, improvements in search engine ranking or digital strategy consultation, Boss Digitalcan take you every step of the way.
The team will create a bespoke online marketing strategy, tailored to your individual needs after conducting a thorough analysis of your company’s aims and requirements. They recognise that a blanket ‘one size fits all’ approach does not work, and they take time to get to know your business and find the most effective tactics to make your website stand out, position you as a leader in the field and help you develop a reliable, satisfied customer base.
Boss Digital offers a comprehensive digital strategy consultation service, beginning with competitor analysis. This is a chance to assess techniques employed by businesses in your industry, and how to make the successful elements deliver maximum results for you. They gauge the size of the industry market, examine what your competitors are doing in terms of marketing on and offline and identify competitor targeted keywords.
To complete the process their experts perform a‘SWOT’ service – an evaluation of strengths, weaknesses, opportunities, and threats. By analysing these areas, they can show you the strongest market opportunities available online, as well as helping you avoid potential mistakes.Their in-house digital strategy consultant will look at the information architecture, the commercial blueprint for your site, and work with you to boost your sales with effective strategic planning. They ensure their clients’ online presence creates leads and relationships, which in turn increases sales and revenue.
With a portfolio covering various industries including travel and tourism, retail, finance and building/architecture, Boss Digital has created over 100 websites and previous clients include Samsung, Clear water International, Wealth Management Group, Pension Associates, Aedas Architects, Bayleys Real Estate, Ocean Park, Constellation Hotels, Tom Buy Shopping, Tourism Australia, Tourism Dunedin across Australasia, English Schools Foundation and English Sports and Leisure.
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